
Virginia Beach Cup: A New Era for Pickleball
The Fasenra Virginia Beach Cup, happening from October 6-12, 2025, is set to become a landmark event in the pickleball calendar. This year marks its return for a second consecutive season, promising exciting matchups and intense competition for players and fans alike. With top pickleball athletes eager to showcase their skills, the stakes are higher than ever with 1,500 ranking points at play.
Winners and Challengers: Who to Watch
This tournament features fierce competition across all categories. In women's singles, the defending champion Anna Leigh Waters, who remains undefeated throughout 2025, is a formidable force. However, on October 4, her competitor Kate Fahey will be tied up with wedding plans, creating an opening for other contenders like Genie Bouchard, who hopes to ride the momentum from her first medal in Sacramento.
On the men's side, numerous bites at the apple exist with Ben Johns stepping back from singles, providing a rare chance for others to make their mark. Hunter Johnson, currently holding the top ranking, will be looking for redemption after a slow start to the season.
Dynamic Doubles: New Partnerships to Explore
Mixed doubles is where we expect fireworks. The defending champions, Anna Leigh Waters and Ben Johns, alongside the Johnson siblings, are potential finalists. The pairing of Catherine Parenteau and Riley Newman looks fresh, as they reunite after last competing at Worlds in 2024. Equally exciting is the first-time duo of Anna Bright and CJ Klinger, whose synergy will be tested in the heated matches that lay ahead.
All Eyes on Virginia Beach
This year’s event won’t just be about thrilling matches; it’s also about the experience for spectators. Coverage will be available via PickleballTV, starting daily at 10 a.m. Eastern time, with additional features from Tennis Channel during the weekend. For fans and businessowners alike, this tournament endorses the growing influence of pickleball as a sport for all ages, proving especially appealing to active seniors in Southern California.
Pickleball's Growth: A Cultural Phenomenon
The Virginia Beach Cup juxtaposes the rich tapestry of community and competition that has enveloped the sport. As more adults, especially those over 50, engage with the game, there's a significant uptick in opportunities for businesses catering to their needs—whether that's supplements for recovery, specialized gear, or orthopedic support.
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