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October 02.2025

2 Minutes Read

Pickleballtv Launches on YouTube TV: A New Era for Fans and Players

Big News for Pickleball Enthusiasts

In an exciting development for pickleball lovers, the United Pickleball Association (UPA) has welcomed Pickleballtv (PBTV) to YouTube TV, marking a significant leap for the sport. The introduction of a dedicated 24/7 pickleball network on one of America's largest streaming services opens a new avenue for fans to immerse themselves in professional pickleball, a rapidly growing sport that has seen a 311% increase in participation over recent years.

Extensive Coverage and Diverse Programming

Thanks to this partnership, all subscribers to YouTube TV can enjoy comprehensive coverage of the PPA Tour and Major League Pickleball (MLP), along with international competitions and collegiate events. The channel promises not just live matches but also highlights and original shows, such as the upcoming series Celebrity Pickleball, featuring familiar faces like Drew Brees and Katie Couric. This diverse content aims to enhance the viewing experience for both seasoned fans and newcomers.

What's Next for Pickleball?

The launch comes just in time for the Jenius Bank Pickleball World Championships, slated for late October in Dallas—a major event that attracted over 57,000 fans last year. As the sport continues to grow, PBTV's addition to YouTube TV represents a strategic move to further popularize pickleball and engage a broader audience.

Engaging with the Pickleball Community

This development is not merely about sport; it’s about community. For businesses catering to pickleball enthusiasts, such as those in the health, wellness, and e-commerce sectors, the increase in viewers represents an opportunity to connect with a vibrant and growing demographic. As millions tune in to watch their favorite players and matches, brands can leverage this visibility to engage with potential customers, promoting health products, supplements, and pickleball-related gear that appeal especially to older players in Southern California.

Join the Excitement

For players over 50, Pickleballtv on YouTube TV offers a chance to stay involved with the sport they love from the comfort of their homes. As the pickleball community continues to grow, this is a perfect time to embrace the enthusiasm surrounding the game.

Pickleball Lifestyle

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Pickleballtv Launches on YouTube TV: A New Era for Fans and Players

Big News for Pickleball Enthusiasts

Extensive Coverage and Diverse Programming

What's Next for Pickleball?

Engaging with the Pickleball Community

Join the Excitement

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