
Major League Pickleball Expands Reach in Southern California
The sport of pickleball continues to grow at an unprecedented pace, driven by rising participation rates and innovative broadcasting strategies. Major League Pickleball (MLP) recently announced partnerships with Gray Media to bring exciting event coverage to local markets, starting with the Atlanta Bouncers, Carolina Hogs, Columbus Sliders, and St. Louis Shock. Fans can look forward to a summer filled with matches aired on local sports networks, making it easier than ever to enjoy professional pickleball right from their living rooms.
Why This Matters for Southern California Players Over 50
The increased visibility of pickleball is particularly significant for players over 50 in Southern California, a demographic that is experiencing remarkable engagement with the sport. As noted by Samin Odhwani, Chief Strategy Officer of UPA, over 20 million people now play pickleball. This expansion of local broadcast coverage not only elevates the sport's profile but also inspires interest and participation among older adults who benefit from its accessible and welcoming nature.
Broadcast Schedule Highlights
The MLP plans to air matches from significant events starting with MLP Orlando on April 24-27 and followed by MLP Columbus from May 1-4. Local viewers can catch critical matchups featuring popular teams on their regional broadcasts. For example, Atlanta Bouncers’ match against New Jersey 5s will kick off the action on April 26, with coverage designed to engage local fans and strengthen community ties through sports.
Looking Forward: A Thriving Pickleball Community
With an entire season packed with events from April to August, including a Mid-Season Tournament and playoff series, the vibrant atmosphere of pickleball is undoubtedly making an impact. The increased representation on local channels will engage existing fans while attracting new players, particularly seniors who may find a healthy outlet in this joyful and social sport.
For those enthusiastic about pickleball, tuning into these broadcasts will not only enhance your viewing experience but also connect you to the community and inspire you to participate more actively. Whether you’re looking to improve your game, enjoy a lively spectator experience, or simply connect with fellow enthusiasts, Major League Pickleball has something to offer every fan.
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