How Major League Pickleball's Local Partnerships Expand Access for Fans

Major League Pickleball athlete in action during match with crowd.

Major League Pickleball Expands Local Audiences

Major League Pickleball (MLP) is set to increase its accessibility and audience reach through strategic partnerships with Gray Media, enhancing the broadcasting of local matches across several team markets in 2025. This initiative comes at a time when pickleball is experiencing explosive growth, now enjoyed by over 20 million players nationwide.

Impact on Local Communities

Fans from Atlanta, Carolina, Columbus, and St. Louis will be excited to find MLP matches broadcasted through local channels, making it easier to connect with their favorite teams. Coverage begins with the MLP Orlando event on April 24, and continues with games aired on several local networks. As more people engage with the sport, there are substantial opportunities for local businesses catering to the growing pickleball demographic, including ecommerce sellers and health-focused companies.

The Thrill of Team Competition

This coed, team-based league brings together top athletes and dedicated fans, promising to create a vibrant spectacle that contributes to community identity. The scheduled matches not only provide entertainment but also promote social connection as fans gather to watch and cheer for their teams. Such community support is invaluable, especially as pickleball attracts an older audience looking for active, social pastimes.

What This Means for Your Local Business

For businesses targeting pickleball players over 50 in Southern California, this expansion represents a chance to get involved in the growing sport. With increased visibility, companies can market supplements, gear, or coaching services tailored to health-conscious players. By investing in community engagement, businesses can capitalize on the spirited momentum surrounding Major League Pickleball.

As the 2025 MLP season progresses, it’s essential for local business owners to align with this trend. Whether through sponsorships, promotions, or hosting events, there’s an exciting opportunity to engage an enthusiastic and growing demographic.

Pickleball Lifestyle

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How Major League Pickleball's Local Partnerships Expand Access for Fans

Major League Pickleball Expands Local Audiences

Impact on Local Communities

The Thrill of Team Competition

What This Means for Your Local Business

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