How Carvana's Multi-Year Partnership Fuels Pickleball's Growth

Carvana and PPA Tour: A Winning Partnership for Pickleball

Carvana (NYSE: CVNA), the top platform for buying and selling used cars, has announced the extension of its title sponsorship with the Professional Pickleball Association (PPA Tour). This multi-year commitment highlights a successful partnership that began in 2022, aiming to elevate pickleball, the fastest-growing sport in America, to new heights. The renewed agreement promises to enhance fan experiences, expand tournament coverage, and provide increased prize opportunities for players.

Ryan Keeton, Carvana's Co-Founder and Chief Brand Officer, expressed enthusiasm for their collaboration with the PPA Tour: "Our partnership has exceeded expectations, reflecting the strength of our collaboration and shared commitment to the sport’s growth." With pickleball fostering community connections across the U.S., the ongoing support from Carvana aims to celebrate its passionate players and dedicated fans.

Record Growth in Professional Pickleball

Since Carvana joined forces with the PPA Tour, significant milestones have been achieved. In 2024, over 320,000 spectators attended various events, while millions more engaged via digital and traditional media. Importantly, player compensation soared, with more than $30 million awarded in prize money to over 130 professional athletes.

A Commitment to Fan Engagement and Media Innovation

The Carvana PPA Tour has also made waves in media innovation. A collaboration with Tennis Channel spurred the launch of Pickleballtv, a 24-hour network focused on the sport. This initiative brings pickleball to new audiences, fostering greater awareness and excitement for the game.

Unique fan engagement efforts, such as “Carvana’s Road to the Finals” sweepstakes, have created memorable moments by gifting vehicles to standout players and engaging fans, further enhancing the community feel of the sport.

Looking Ahead to 2026 and Beyond

As the PPA Tour gears up for 2026, fans can expect upgraded experiences alongside a schedule featuring over 20 marquee tour stops. With its continued investment, Carvana is solidifying its role as a significant player in the ever-evolving world of professional pickleball, attracting both elite athletes and new enthusiasts alike.

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How Carvana's Multi-Year Partnership Fuels Pickleball's Growth

Carvana and PPA Tour: A Winning Partnership for Pickleball

Record Growth in Professional Pickleball

A Commitment to Fan Engagement and Media Innovation

Looking Ahead to 2026 and Beyond

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