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September 17.2025

2 Minutes Read

Major League Pickleball Drives Unprecedented Growth in 2025 Season

Major League Pickleball Growth promotion poster with city skyline.

Major League Pickleball Sets New Records in Post-Merger Season

Major League Pickleball (MLP) has marked a historic milestone in 2025, showcasing robust growth across various business segments. This latest season, the league produced record-breaking sponsorship and ticketing revenues, as well as significant increases in fan engagement metrics. Highlighted by an impressive 37% growth in total attendance over 50 event days, the enthusiasm for pickleball continues to surge.

Financial Success Through Strategic Partnerships

MLP's financial achievements were notably driven by a remarkable doubling of sponsor revenue compared to 2024. Ticket revenue skyrocketed by 84%, demonstrating a strong demand for live events. The success reflects not only the growing popularity of the sport but also effective marketing strategies and collaborative partnerships with brands like DoorDash.

Groundbreaking Fan Engagement Metrics

The league saw an incredible 407% increase in social media impressions across official channels, and audiences engaged with MLP content for 141% more minutes on PickleballTV. YouTube views for MLP’s content shot up by 230%. These figures highlight MLP's ability to connect with fans, showcasing the league as the go-to platform for both engaging content and thrilling gameplay.

Setting High Standards for Spectator Events

This year's DoorDash MLP Finals in New York City set new records, including the highest-grossing event in MLP history. The finals attracted an average daily attendance of nearly 1,700 fans and saw CBS broadcasting its most-watched match ever, averaging 436,000 viewers. As Major League Pickleball continues to enhance its spectator experience, it aims to foster a larger, dedicated fanbase.

Looking Ahead: Opportunities in 2026

With plans for a standalone MLP Cup at Brookhaven Country Club and a full schedule of events for 2026 on the horizon, MLP is steering pickleball into a bright future. The league's rapid evolution not only reflects the growing culture of pickleball, especially among players over 50 in Southern California, but also signals a burgeoning market that ecommerce sellers, health professionals, and fitness companies can tap into.

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Major League Pickleball Drives Unprecedented Growth in 2025 Season

Major League Pickleball Sets New Records in Post-Merger Season

Financial Success Through Strategic Partnerships

Groundbreaking Fan Engagement Metrics

Setting High Standards for Spectator Events

Looking Ahead: Opportunities in 2026

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