Major League Pickleball Teams Up with Toray Industries: Transforming the Game for Players Over 50

Toray Industries Partners with Major League Pickleball: A New Era for the Sport

In an exciting development for the rapidly growing sport of pickleball, Major League Pickleball (MLP) has joined forces with Toray Industries, Inc., marking a historic moment as Toray becomes the league’s first Asia-based sponsor. This partnership, announced in April 2025, is set to enhance pickleball's international brand presence while aligning with Toray’s mission to promote health and innovation through sports.

Strengthening Global Relationships in Pickleball

The collaboration comes as MLP seeks to extend its outreach, and Toray, known for its advanced materials, aims to elevate its brand recognition across the U.S. and beyond. According to MLP's Chief Revenue Officer George Killebrew, this partnership opens doors for Toray to significantly influence paddle production and create a household name out of their brand. With operations in sports like tennis and volleyball, Toray's entry into pickleball represents a strategic expansion that aligns perfectly with the sport’s explosive growth.

Technological Advancements: The Future of Pickleball Equipment

One of the exciting prospects of this partnership lies in technological advancement in pickleball gear. Toray plans to utilize its state-of-the-art carbon fiber, known as Torayca®, to develop high-performance paddles and balls. This innovation focuses on redefining comfort and enhancing player performance, especially for the older adult demographic engaging in pickleball. Understanding how to leverage Toray's resources can provide new insights for ecommerce sellers and companies catering to this market.

Supporting Health and Community through Pickleball

Both MLP and Toray share a commitment to health and well-being, enhancing how sports can positively impact communities. As pickleball continues to flourish, the influence of partners like Toray can help promote not just competitive play but also recreational activities that encourage a healthier lifestyle for adults over 50. By integrating business-to-business opportunities along the league’s extensive schedule, Toray is set to foster engagement between players and companies looking to invest in the pickleball community.

Get Involved with the Rapidly Growing Pickleball Scene

This partnership is just the beginning. As MLP kicks off its 2025 season with a full lineup of exciting events from April to August, opportunities abound for businesses serving the pickleball community. Those interested in tapping into this growing market, from health supplements to specialized sports gear, can gain from engaging with brands associated with MLP. Understanding these dynamics may help businesses shape their products and marketing strategies to better serve this vibrant community.

Join the conversation within the pickleball community and explore how these developments could benefit you or your business!